The Wine and Oil Roads of Umbria have launched with courage and confidence a new tourist/enogastronomic/social communication project entitled #tiportiamolumbria, a window on the Umbria of oil, wine, catering, and accommodation.
A video contest was developed to support the communication and promotion of farms, oil mills, accommodation facilities, and associated Umbrian restaurants during this difficult time in history.
Paolo Morbidoni, President of the Coordinamento delle Strade del Vino e dell’Olio dell’Umbria, explains the purpose of the initiative:
A message of hope from Umbria, because in the countryside oil and wine producers are working, despite the Coronavirus, because nature makes us look to the future because spring has arrived, despite this critical moment due to the health emergency we are experiencing. Nature pushes us to work, following its rhythms, because in the countryside we do not stop, because in the fields we are finishing pruning before the plants begin to sprout, before the awakening. This video contest wants to be an opportunity to spend every day, 50 seconds in Umbria, from home, even virtually entering the olive groves, vineyards, vegetable gardens, kitchens, cellars. A warm invitation to come and get to know these realities personally, as soon as possible.
Each participating company will make a mini video “made in-house”, which will show a cross-section of rural Umbria; it will be a reportage of life in the countryside, of those who are working there, where the sun shines, where the flowers bloom as if they were preparing for a holiday when everything is quiet outside.
The project #tiportiamolumbria is carried out by the Coordinamento Strade Vino e Olio Umbria, in partnership with the Strada dell’Olio extravergine di Oliva dop Umbria, the Strada del Sagrantino, the Strada dei Vini Etrusco romana, the Strada dei Vini del Cantico, the Strada dei Vini del Trasimemo and the Federazione Nazionale delle Strade dei Vini dell’Olio e dei Sapori d’Italia.